Keyword Bid Management

The base ingredient of campaign optimisation

Keyword Bid Management


Keyword CPC management is critical in the maintenance of a great campaign.

Measuring post-click conversion rates and determining the average traffic values per keyword enables dynamic CPC re-adjustment for each of your keyword terms.   This sophisticated and technically supported approach enables Innocent Ad campaigns to prioritise high performing keywords for immediate performance gain.

Spend is reduced against lower performing keywords while CPC increases against the keywords delivering clear results.

As a manual process this is time consuming, ineffective and impossible to manage at scale.  Innocent have the integrated systems to support CPC management across hundreds of thousands of keyword terms simultaneously and we incorporate this into every paid search program we manage.

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