Configure your ads to reach precisely the right areas.


Location Location Location


Geo-targeting might sound obvious but tightly controlling the geographical location of your PPC ads can have dramatic impact on relevance, click through rates and lead conversion.

Location based Ad-targeting enables extremely focussed PPC campaigns including country, city or even postcode level granularity.  Location can be restricted by distance from a central point and geo-exclusions can be applied in much the same way that negative keywords and IP exclusions are used to reduce bad traffic.

Unique landing pages and keyword lists are commonly used for specific key locations, this type of geo-configuration is a great tool for businesses with local services or those with specific branches in many areas.

At Innocent Digital, full geo-specification is all part of the service.

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