Dynamic Search Ads

Ever been presented with an Ad containing the exact Keywords you entered?

That’s a thing.

 

Configure Ads to Mirror Search Text

Integrating dynamic ad-copy with your campaign enables ad-text to respond ‘dynamically’ to user search terms.  This increases Ad effectiveness and significantly reduces cost.  A must have for any established PPC operation.

Search Text:

“Where can I by flowers in London”

Dynamic Ad:

  • Looking for Flowers in London?
  • Francis flowers – Covent Garden.
  • Open weekends.
  • www.francisflowers.com
Restrictions

Specific keyword lists must be generated, maintained and optimised.

Dynamic keyword combinations must be within ad format character limits (i.e. max 35 chars).

High Conversion

When used correctly dynamic ads yield higher click through rates than standard search Ads.

Higher CTR means lower Cost Per Click.

Upside Only

Dynamic Ads have zero negative impact on marketing spend.

Performance increases while CPC and daily budgets remain the same.

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