Traffic Scheduling

Use a variable CPC programme to schedule customer traffic to your website

  • Hourly
  • Daily
  • Weekly

CPC Scheduling

Depending on your product or service, paid search customer traffic will be more or less valuable to you at different times of the day, week, month or year.

An online only order process may have no dependency on staff or human interaction so you may prefer to take advantage of cheaper traffic during non-core hours.

A sales process requiring significant staff interaction is often dependent on business opening hours to convert web contacts into sales.

Both examples are common and operate to vastly different scheduling models.

Innocent CPC scheduling involves the comprehensive assessment of user traffic value, measured by hour, by day and by week.  Each week is broken into 168 hours and lead value per hour is determined for each.

Hourly CPC is then auto-scheduled based on hourly performance.

Our systems make this major accomplishment look easy; another reason we have never lost a client.

Restrictions

None.  You must incorporate CPC scheduling or your campaign will not be effective.

Interested in volume scheduling your PPC activity?

We'll set you up in no time

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