Campaign and ad group level: Each negative keyword can contain up to 100 characters, and the entire list can be up to 10,000 negative keywords total.
Keyword level: Each negative keyword can contain up to 100 characters, and the entire list can contain up to 1,024 characters, including commas.
Targeting Limits
255 targets per campaign or ad group (255 is the limit for all combined targeting settings which include Geographic, Day of Week, Hours of Day, Demographic, Device)
Site Exclusion Limits
500 sites for each campaign and ad group
10 - 20
We’ll aim to keep 10 – 20 great Ads in circulation per campaign. We’ll frequently strip out the low performers and learn from the high performers.
Distilled Brilliance
After 3 months you will have a line up of All-Star Ads.
Guaranteed to outperform your competitors PPC ads.
Reduce Ad-Repetetition
Many customers search more than once for a product or service. Rotating ads avoids ad-repetition and improves click through rates.