2.1. The Services include, but are not limited to, provision by Innocent Digital of any or all of the following:
2.1.1. Advertising Consultancy Services refers to the provision of non-specific advertising support.
2.1.2. Paid Search Advertising refers to standard search engine marketing products and service, where Innocent promotes the Client through various search engines.
2.1.3. Paid Display Advertising refers to Innocent Digital’s online display advertising products and services, where Innocent manages the online promotion of the Client through online display advertisements disseminated through a network of online publishers.
2.1.4. Remarketing refers to Innocent Digital’s behavioural targeting product that enables Innocent Digital re-advertise to consumers who have previously demonstrated interest in the Clients products or services or similar products or services.
2.1.5. Ad Placement. Innocent Digital shall determine, and schedule, in agreement with the Client, the online properties on which the advertising content (“Ads”) will be delivered during the course of the Services.
2.1.6. Geo-Targeting. Innocent Digital will place Ads such that they will be seen by consumers in specific geographic regions.
2.1.7. Device Management. Innocent Digital will place Ads such that they will be seen by consumers on the target devices agreed with the Client.
2.1.8. Negative Keywords. Innocent Digital will exclude specific keyword terms from the campaign configuration as required by the client.
2.1.9. Demographic Targeting refers to the delivery of advertising services to internet users identified as meeting specific demographic profile requirements.
2.1.10. IP Exclusions. Innocent digital will maintain a file or files of IP addresses which will be excluded from advertising delivered under the services.
2.1.11. Ad Scheduling refers to the delivery of the Services in line with an agreed daily, or weekly chronological plan.
2.1.12. Tracking Services. Innocent provide a range of tracking services designed to support the ongoing optimisation of the Services.
2.1.13. Social Prospecting Services. Innocent provide a business to business lead generation service.
2.1.14. Virtual Secretary Services. Innocent provide a packaged business line and 24/7 call answering and message taking services.
2.2. Innocent Digital agrees to make all commercially reasonable efforts to ensure the Services are delivered.